Sainsbury’s has launched a branded shops concept on its website powered by its Nectar360 ecommerce media platform.
The supermarket’s platform has partnered with retail media provider CitrusAd to allow clients to build custom pages on its website to help increase brand engagement and encourage additional sales.
The offering, which creates a ‘shop-in-shop’ experience that gives customers access to all of a brand’s products on one page, can be launched in 10 days and include up to 100 product listings.
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The branded shops include flexible, pre-designed templates, self-serve capabilities that allow brands to design and manage pages through a simple user interface, and reporting that provides insight into in-flight impressions and add-to-cart metrics.
Nectar360 director of digital media Alice Anson said: “This is not just a first for us, but in the retail sector as a whole, so we’re very excited to see how our clients respond.
“We are constantly looking at ways to deliver an easier, quicker and more intuitive experience on the platform, our self-serve model puts the power in the hands of clients, this is an important step forward.”
It is the latest supermarket retail media initiative, and follows last month’s announcement from Tesco that it had partnered with Vauxhall to advertise the car giant’s branding on its EV charge points.
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