M&S is continuing bolster the third-party brands its carries with the addition of lingerie retailer Pour Moi’s swimwear on its Brands at M&S platform.
The lingerie and swimwear retailer first launched lingerie on the M&S website back in October, where it saw a positive reaction from M&S shoppers and exceeded its sales plan, according to the brand.
The move marks a significant milestone for Pour Moi founder and CEO Michael Thomson, who spent a decade at M&S as a merchandiser in its infamous lingerie department before founding his own business.
Thomson said: “The reaction to Pour Moi launching on Brands at M&S has been amazing. I’m thrilled that our lingerie has been so well-received and therefore I’m looking forward to seeing the response from customers. I can’t wait for everyone to feel fabulous.”
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Pour Moi swimwear buyer, Flora Harris added: “Our innovative swimwear has been designed with a host of supportive features and cut to fit, flatter and help everyone feel fabulous.
“We are launching some amazing new styles for SS24, including Ocean Breeze and new prints for some customer-loved styles like Palermo, and Getaway.”
Alongside its swimwear, Pour Moi will also be launching two of its best-selling sports bras, in its The Energy Empower and Energy Strive styles.
In February, M&S unveiled a partnership with Puma and Reebok, as it sought to develop its third-party sportswear offer.
In a move to expand and drive online growth, the fashion and food retailer launched more than 140 products from the two sports giants on its Sports Edit platform.
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