Hype co-founders Liam Green and Bav Samani have left the streetwear brand less than a year after it was rescued in a pre-pack deal.
The retailer was acquired by Birmingham-based investor Sarjan Dulai in a pre-pack deal last April after falling sales and excess stock post-pandemic pushed the business into administration.
In a statement posted to LinkedIn, Hype – formerly Just Hype – said that Green and Samani had “remained on board after the business was sold, ensuring a smooth transition for the new owners”.
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It said: “As we reach the one-year anniversary of the change in ownership, Liam and Bav have made the heartfelt decision to embark on new ventures.
“Their dedication and commitment to Hype have undoubtedly left a lasting impact on the company’s success.”
Hype promoted its COO Mike Thompson to the role of chief executive as part of a strategic leadership transition.
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