M&S has unveiled a partnership with Puma and Reebok, as it looks to develop its third-party sportswear offer.
In a move to expand and drive online growth, the fashion and food retailer will launch over 140 products from the two sports giants on its Sports Edit platform.
M&S bought a stake in Sports Edit in March 2022 and, in February 2023, added a dedicated section on its website for sports attire.
In the year since its debut on M&S.com, searches for sportswear on the website have increased by 110%.
With Puma and Reebok now on its roster, the retailer sells over 90 outside brands online, including five out of the top ten global sportswear brands: adidas, Puma, Columbia, Asics and Reebok as well as Sweaty Betty and Girlfriend Collective.
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In 2022, the sportswear market was estimated to be worth over £15.3bn in the UK, accounting for approximately 26% of total spend on apparel.
Growth is expected to continue, with an increase of 16.3% forecast between 2022 and 2027, according to GlobalData.
M&S director of third-party brands Nishi Mahajan said:“Sportswear is an integral part of our wider Brands at M&S strategy as we continue to grow market share and brand credibility in the category.
“Our dedicated platform has been carefully curated to cater for every style, energy level and price point, complementing and completing the strength we have in our core Goodmove range. We’re growing at pace – and there is more to come this year.”
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