Mamas & Papas has poached Asda’s finance exec Sarah Ashby as its new chief financial officer.
Ashby, who took up the post on January 19, most recently served as the supermarket chain’s senior finance director of projects and M&A.
She joined Asda in 2020 as a senior finance exec for George, before being promoted to senior finance director for clothing and general merchandise in 2022.
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Prior to joining the grocer, Ashby has worked at Procter & Gamble, The Kraft Heinz Company, and McVitie’s owner Pladis.
Her appointment comes as Mamas & Papas said it was on course for a record year after reporting a bumper Christmas.
The nursery retailer is set to open up to ten further concessions in Marks & Spencer and Next stores this year, as it pushes forward with its expansion plans.
It also plans to expand across Indonesia, Thailand and Spain, with the business set to open its first stores in Thailand and Indonesia in March, following last year’s launch in Australia.
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