Frasers Group has bought sports performance brand WIT Fitness as it continues its acquisition spree.
Mike Ashley’s retail empire bought the assets and intellectual property of the gym and fitness wear specialist, which also provides CrossFit training.
WIT Fitness, which employs around 15 staff members, is headquartered in London and has affiliations with 12,000 gyms worldwide under its high-intensity CrossFit programme.
The acquisition helps to bolster Frasers’ sports portfolio, which includes Sports Direct, Evan’s Cycles, Lillywhites and Everlast Gyms.
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Frasers Group head of acquisitions James France said: “This acquisition supports our ambition to be a world-leading sports retailer, by bringing another elevated sports brand into Frasers Group’s diverse ecosystem. We look forward to investing in the future success of this globally recognised brand.”
The retail group has also been snapping up a raft of retailers and stakes in the sector in recent years.
Last month, it acquired online luxury fashion retailer Matches in a £52m cut-price deal.
It has also been steadily increasing its interest in fast fashion rivals Boohoo and Asos.
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