Pour Moi will be launching an edited lingerie range on Marks & Spencer’s ‘Brands at M&S’ online platform this week.
Joining the likes of Mamas & Papas, Superdry, Crew Clothing and more, by early next year, the lingerie and swimwear retailer will also launch additional lingerie lines followed by bestselling swimwear and beachwear ranges.
Founder and chief executive Michael Thompson said: “I am beyond thrilled to be bringing Pour Moi’s premium lingerie to Marks & Spencer. Having started my career in the lingerie departments at M&S, this feels like a real full circle moment for me.
“I started Pour Moi with a mission to empower women with confidence and comfort, providing lingerie that is accessible and inclusive to all – something that M&S embodies.”
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M&S director of third-party brands Nishi Mahajan said: “We’re delighted to welcome Pour Moi to our Brands at M&S platform – which is now home to over 60 carefully curated partners.
“We know our customers come to us for lingerie, so we’re excited to grow our leading market share, welcoming more of our customer’s favourite brands to complement the strength of our core offer.”
Throughout the course of 2023 M&S has increased the number of high-street brands it stocks on the platform alongside its own clothes in a bid to entice shoppers away from high-street rivals Next and John Lewis.
The retailer is thought to be planning to increase the number of third-party brands it sells to 100 from 60, with hopes it will significantly boost sales.
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