Asda is continuing its quest for a #foodrevolution by partnering with Sky TV's Never Mind the Buzzcocks for a taste test to showcase its food quality.

Never Mind the Baklava – Asda teams up with Sky comedy show

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Asda is continuing its quest for a #foodrevolution by partnering with popular Sky TV comedy series Never Mind the Buzzcocks for a series of blind taste tests.

The ‘Taste Match’ campaign aims to challenge brand perceptions by demonstrating the high quality of Asda products, with comedians giving their honest opinions on the supermarket giant’s products as they compare them to equivalent lines from Marks & Spencer.

Read the story and watch the film in full on Marketing Beat

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